The display URL signals to the user where they are going after the click. It is also part of ad copy, so can be synergistic with the ad copy in increasing CTR and conversion rates.

The display URL is an excellent place for brand hijackers (“BrandJacker”) to exploit your brand, as well as the credibility and trust you have built with consumers.

Beginning the first week in August, Bing will allow only single display domains to be associated with an ad group. The reasoning behind this decision is that an ad group typically brings together ...

Your display URL will also continue to appear as normal below the description line. Of course, if the headline already contains your domain, we won't display it again.

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Most Web Display Ads Aren't Visible An astounding 54% of online display ads shown in 'thousands' of campaigns measured by comScore between May 2012 and February of this year weren't seen by anyone ...