The final showdown is set in the FierceMadness DTC ad contest. Dovato from GlaxoSmithKline’s ViiV Healthcare will go up against Phexxi from Evofem Biosciences for the championship title. Phexxi, the ...

ViiV Healthcare tapped real patients to help drill down into Dovato’s unique selling point to help promote the HIV drug—and it took that message far and wide with a boost in TV ad spending during ...

A young man nails a work presentation, is congratulated by his coworkers, swings by a bakery, and then attends a party with his friends and family members. The scenario that plays out in a recent ad ...

These days, you can’t turn on a television without being inundated with prescription drug commercials. Pharmaceutical companies are dishing out massive sums of money to advertise their drugs, ...