“My dad still calls Snickers ‘Marathon’ bars,” says James Salmon, encapsulating the challenge EA Sports has had to grapple with, but even that might be underselling the scale of the task at hand.

FILE - In this Aug. 20, 2019 file photo, gamers play latest video games from Electronic Arts at the Gamescom in Cologne, Germany. For three decades, the Zurich-based organizers of soccer have enjoyed ...

Gozie is a Features Writer with an interest in actively engaging readers through his articles. He has worked as a Content Writer on Anime, Movies and Games for one year. He is a superfan of the Golden ...

And just like that, it was gone. EA appears to have delisted every FIFA game from every digital game store — including Steam, Xbox, and PlayStation — just two days ahead of the launch of the first ...

After almost 30 years and dozens of video games, 2024 will be the first year that EA releases its annual soccer game without any FIFA branding. Instead, this year’s game will be called EA Sports FC 24 ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Last year saw one of the biggest re-branding exercises in our industry's history as EA, which ...

Steve has been a gamer since getting his first NES in the '80s. He's made a career out of researching and writing since college. When he's not writing articles for GameRant, Steve hosts a podcast that ...

The world of soccer video games took another twist today after Konami and FIFA — for years rivals on the virtual pitch — signed their first deal following the end of EA Sports’ long-running FIFA games ...