Tech Xplore on MSN

Generative AI may help turn consumers into active collaborators and creators, study finds

In the advertising world, generative AI is transforming the way brands connect with consumers, turning audiences from passive ...
Tribune Online on MSN

With an empowered consumer, marketers cannot afford to promote their brands the old way —Tony Agenmonmen, Convener NMA

Tony Agenmonmen is the Convener of the annual Nigerian Marketing Awards (NMA). The former President of the National Institute of Marketing of Nigeria (NIMN), in this interview with Akin Adewakun, ...