Heartland Food Products will acquire Whole Earth Brands’ Americas business in a deal combining some of the most recognized ...

The company is set to acquire the Americas business of Whole Earth Brands, Inc., including the Equal, Whole Earth, Swerve and ...

The owner of Splenda is buying the owner of arch-rival non-sugar sweetener Equal, uniting the sugar ...

The deal for the Americas business of Whole Earth Brands Inc. gives Carmel-based Heartland control of two of the top-selling ...

America’s First Blue 0-Calorie Sweetener Gives Consumers the Chance to Win One of 30 GIA Graded Diamonds & Hundreds of Additional Prizes CHICAGO--(BUSINESS WIRE)--For more than 30 years, Equal ® has ...

Heartland Food Products Group, owner and manufacturer of the Splenda® Brand, SlimFast®, and Java House®, today announced it has entered into a definitive agreement to acquire the Americas business of ...

CARMEL, IND. — Splenda parent Heartland Food Products Group plans to acquire the Americas business of better-for-you sweeteners maker Whole Earth Brands Inc.

Whole Earth Brands, the company that owns alternative sweetener Equal, has changed up its leadership as it considers a take-private deal. The Chicago-based company placed CEO Michael Franklin on a ...

Accelerators may disproportionately target startups, but well-established companies and heritage brands can also benefit from the jumpstart they offer as illustrated by Merisant’s rapid development ...

Many people consider utilizing artificial sweeteners since high sugar consumption promotes obesity, metabolic syndrome, heart disease, and diabetes. Sugary drink consumption is linked to early onset ...

With the deal, Heartland adds what it described as the “most recognised brands in the sweetener category”.