Wyeth has forced Novartis into a corner regarding advertising for Novartis's Extra-Strength Excedrin. Novartis had been advertising Excedrin with the line, "Start relieving your headache in just 15 ...

Novartis (NVS) should discontinue ads that say its Extra Strength Excedrin starts to relieve headaches in 15 minutes, according to the National Advertising Review Board, an appeals body that governs ...

Are you a print subscriber? Activate your account. 38 min 43 sec ago By Ad Age and Creativity Staff - 2 hours 20 min ago By Ad Age Staff - 3 hours ago By Jack Neff - 3 hours 17 min ago By Erika ...

NEW YORK The National Advertising Review Board last week denied an appeal made by Novartis Consumer Health around the advertising claim that Extra Strength Excedrin relieves pain after 15 minutes.

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more. When you're suffering from a ...