I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

Imagine that Chad claims to be a committed environmentalist but continues to consume animal products. Since animal agriculture contributes to climate change, and since Chad knows this, you may be ...

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Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...