Add Yahoo as a preferred source to see more of our stories on Google. Bryan Griffin, the Republican governor’s chief spokesman who played a similar role in DeSantis’ unsuccessful presidential campaign ...

The governor's office estimates that out of the 143.3 million visitors to the state in 2025, 91.5 percent accounted for domestic travelers.

(AP Photo/John Raoux, File) (John Raoux, Copyright 2021 The Associated Press. All rights reserved) FLORIDA – With its beaches, amusement parks, and great weather ...

World Atlas highlights 13 offbeat, low-key Florida towns, from Apalachicola to Yankeetown, offering unique experiences beyond ...

This Central Florida destination is drawing travelers with its mix of nature, entertainment, and proximity to world-famous theme parks.

“Erasing an entire segment of people is not a marketing campaign,” says the CEO of one of the state’s top destination marketing organizations. “From a business standpoint, it makes zero sense.” Two ...

A press release from the Office of Governor Ron DeSantis has estimated that a record-breaking 143.3 million visitors visited in 2025.

TALLAHASSEE — U.S. travelers continue to bolster Florida’s tourism industry, while the state hopes to make up for a decline in Canadian visitors by drawing people from other countries. Visit Florida ...

ORLANDO, Fla. — Florida’s tourism industry generated a record-breaking $133.6 billion in economic impact in 2024, according to a study by Visit Florida. Out-of-state visitors spent $134.9 billion last ...

One of Gov. Ron DeSantis’ closest lieutenants will be taking over Florida’s tourist marketing arm as President Trump’s policies are causing many Canadian and other visitors to stay away, rattling the ...

Florida’s tourism marketing agency recently removed the "LGBTQ Travel" section from its website. The change was made to the "Visit Florida" website sometime in the last few months, the Associated ...