Add Yahoo as a preferred source to see more of our stories on Google. All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Call it the cutie patootie-fication of makeup. Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on ...

Drew Barrymore is so involved with her beauty brand, Flower, that she actually presents the products to editors at their offices! The actress is known to travel around Manhattan with her PR team, ...

Drew Barrymore's Flower Beauty has a setting spray with a unique formula that's totally worth trying. The Jet Set Invisible Powder Spray is the latest setting spray to be added to the Flower Beauty ...

A dreamy makeup look inspired by Flower Knows featuring soft pink tones, coquette aesthetics, and whimsical beauty details for a delicate and elegant finish. #FlowerKnows #Makeup #CoquetteStyle ...

The actress chats with us about her growing beauty biz (and sunnies!). By Carol McColgin Contributing Editor Barrymore’s fans not only wanted to know how to create the perfect mini cat-eye (she uses ...

Drew Barrymore shares some big news about her beloved Flower Beauty -- plus talks makeup-free selfies and social media in our 5 Questions video series Jackie Fields is a Deputy Beauty Director at ...

Add Yahoo as a preferred source to see more of our stories on Google. As a Black woman with type 4 hair, I don’t necessarily trust hair tools from brands that claim they’re “for all hair types.” With ...

Drew Barrymore may be a makeup-free queen, but she sure knows what’s what when it comes to beauty products. After all, as the founder of Flower Cosmetics, it only makes sense that she’d know a thing ...