Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...

Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...

Ford rebranded its performance arm as Ford Racing earlier this year. The move highlights that Ford will be doing its most high-profile racing sometime as a new partner for Red Bull in Formula 1. But ...

Ford has always raced against the clock and against expectations. In 1901, long before he became a household name, Henry Ford took a car he built himself and called "Sweepstakes" into a race against ...

Ford’s motorsport division is getting a new-old name—the Blue Oval confirmed that Ford Performance will be rebranded as Ford Racing. Ford Performance has been rebranded as Ford Racing, unifying ...

Ford Performance, the racing and high-performance road car division of the Ford Motor Company, has been renamed as of Thursday: the division will now be known as Ford Racing. It's a branding shift ...

Since its inception, Ford Motor Co. has been fueled by racing. Henry Ford won the 1901 Sweepstakes race to secure investors for his fledgling company. Ford v Ferrari at the 1966 24 Hours of Le Mans ...

“This is not a marketing exercise,” general manager Will Ford says. Ford Performance is being rebranded as Ford Racing as the Blue Oval aims to emphasize the connection between its many racing ...

Could Ford be bringing back the GT? Ford Racing’s 2026 season launch will introduce a road car developed with motorsport DNA. Ford’s second-generation GT ended production in 2022, leaving a gap in the ...

Ford Racing will be a profit-driving unit that spans racing programs, road cars, experiences and merchandise. This strategic shift creates a direct pipeline from track to street. Ford Motor Co.'s ...