Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

As cell phones and the use of text messaging have become nearly ubiquitous in the U.S. -- especially among the younger demographics that companies want to reach -- advertisers are using these new ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Be honest: If you were an adult in 2007—the year the number of texts sent first surpassed the number of phone calls made—did you ever imagine we'd still be using our dexterous primate thumbs as a ...

Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative. Now, ask ...

Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has evolved, it's become increasingly accessible and affordable for every level of ...