Red Bull Batalla is the largest freestyle battle on Earth and the rappers are elite. Suddenly, Reverse went in for the kill. He had everyone in the audience throw various items on the floor, ranging ...

Three 6 Mafia's influence on rap has been apparent throughout the 2010s. Their gritty and lo-fi aesthetic served as a blueprint for A$AP Rocky when he made his debut ...

In the worldwide cultural juggernaut that is hip-hop, it's widely understood that the spontaneous lyrical improvisation of freestyle rap is the genre's purest form of creation. More often than not, ...

A few years ago at Apple’s Worldwide Developers Conference, the effortlessly cool Bozoma Saint John, then running marketing efforts for Apple Music, tried to get the audience to first clap in time to ...

The star’s attorneys reportedly plan to appeal the judge’s decision to drop Drake’s lawsuit against Universal Music Group over Kendrick Lamar diss track exchanges. 1 day ago In an age of bouncy and ...

J. Cole has divided fans by mentioning Bill Cosby during a freestyle rap. The 36-year-old musician – born Jermaine Lamarr Cole – recently appeared on "LA Leakers" to promote his new album, "The ...