Red Bull Spiral Freestyle is rapidly becoming one of pop culture’s lightning rods, generating viral buzz as performers use ...

In the worldwide cultural juggernaut that is hip-hop, it's widely understood that the spontaneous lyrical improvisation of freestyle rap is the genre's purest form of creation. More often than not, ...

New York rapper Piff Marti isn’t afraid to fail. As a freestyler with a rapidly expanding fanbase, he’s grown accustomed to free writes that have helped him combat writer’s block and put out the best ...

Red Bull Batalla is the largest freestyle battle on Earth and the rappers are elite. Suddenly, Reverse went in for the kill. He had everyone in the audience throw various items on the floor, ranging ...

A few years ago at Apple’s Worldwide Developers Conference, the effortlessly cool Bozoma Saint John, then running marketing efforts for Apple Music, tried to get the audience to first clap in time to ...

Argentine rapper @Trueno first got his start in underground freestyle battles. Today, he is the most nominated rapper at this ...

For Jay-Z, it appears that the apple doesn’t fall far from the tree, especially when you consider that you can hear Blue Ivy freestyle rap at the tender age of five on a snippet that surfaced online ...

John Cena has become so renowned for his tenure as the number one star in WWE, followed by his current run as a movie star, that it's easy to forget that his rise all began as the "Doctor of ...