This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...
Business Intelligence | From W.D. Strategies on MSN

Exploring The Impact of AI on B2B Marketing: What Does the Future Hold?

In the fast-paced world of B2B marketing, artificial intelligence (AI) is not just a buzzword—it's a game-changer. Companies ...
Besnik Vrellaku is the CEO and founder of Salesflow.io, a leading force in GTM software revolutionising B2B lead generation for SME’s. Today’s top-performing teams blend proven strategies with ...
The pace of change in B2B is astonishing – AI has accelerated an ongoing creative transformation that is seeing marketing campaigns evolve as never before, embracing new channels, technologies and ...
In today's fast-paced corporate world, supply chain efficiency is more critical than ever. Businesses are under great pressure to streamline their operations, guarantee timely delivery, and meet ...
Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and ...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...