Viral golf creator Gabby Golf Girl thinks the Barstool Invitational is just the beginning for the explosion of YouTube golf.

Creators like Gabby Golf Girl are making golf more popular than ever with YouTube and social content that generates millions of views.

TravisMathew launched its women’s golf apparel line in 2022. Since then, it has expanded its offerings to include both golf and everyday lifestyle pieces for men and women.Continuing that growth, the ...

With a women's TGL division coming later this year, the question now is who will be the first to take the YouTube plunge?

Just as the fallout from the first two episodes of the Internet Invitational seemed to be winding down … Episodes 3 and 4 dropped like an Acme anvil on Wile E. Coyote’s head. Will they live up to the ...

Gabby will exclusively wear TravisMathew apparel across her social platforms, at tournament appearances and in everyday moments shared with more than 1.2 million followers.