Younger Indians are beginning to drink differently. A small number of Gen Z consumers are exploring moderation—drinking less, ...

The insight comes from Gen Z: Calling for Healthcare Connection and Change, a report released by communications agency Burson, which explores how young adults in India are reshaping the country ...

Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

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Airbnb is bullish that its experiences feature, which allows travellers to explore a city with local guides, will offer good ...

By some estimates, Gen Z may even overtake millennials in terms of their growing numbers in India. According to a recent Bloomberg analysis, India’s Gen-Z population will rise to 472 million ...

Research: Nearly three in four Gen Z gamers (74%) spend up to six hours each week gaming on their smartphones. and 66% ...

Languages: English While often viewed as digital natives eager to rewrite the rules, Generation Z is revealing a surprisingly traditional side. New research from youth-focused creative agency ...