Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...

Generative Extend is now rolling out, alongside an AI-powered search panel and caption translations. Generative Extend is now rolling out, alongside an AI-powered search panel and caption ...

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users in a limited beta can sign up to test out Firefly’s video ...

The angles, motion, and shooting distance of generated video clips can be adjusted using simulated camera controls. The angles, motion, and shooting distance of generated video clips can be adjusted ...

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq: ADBE) previewed advancements to its generative AI video capabilities, powered by the Adobe Firefly Video Model. First previewed earlier this ...

The next generation of Adobe Creative Cloud programs is here, and it’s all about generative AI-powered editing. At the company’s annual creative conference this week, Adobe unveiled new product ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today Adobe (Nasdaq: ADBE) released the new Firefly application, the most comprehensive destination to generate images, vectors and now videos with the Firefly ...