Shopping for generic brands can help you save money at the supermarket. Our editors always buy the generic-brand versions of products like lactose-free milk, canned beans and pasta. Our editors also ...

Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings ...

Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

Higher-income households are leading the shift to store brands and discount grocers, and most shoppers say private-label quality matches or beats name brands Start with “low-risk” swaps (staples, ...