Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...
It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...
Gillette is gearing up for the UK launch of Fusion ProGlide with FlexBall, which will replace the brand’s existing ProGlide razors. Rolling out next week (from 17 February), Gillette Fusion ProGlide ...
What's a good shave worth to you? Procter & Gamble bets that it's a lot. On Tuesday morning, its Gillette unit announced a newfangled, swiveling ball-hinge razor, which — starting at $11.49 — will be ...
When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but you’re bound to regret it once you’re faced with nicks, razor burn and ...
Welcome to the Esquire Endorsement. Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash. In a world that is constantly trying to sell you new things, it ...
Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...
When you want a clean, consistently smooth and nick-free shave, you need a good, sharp, and reliable razor to do the job. Last week we asked you which razors you thought were the best, and then we ...
Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...
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