Golf club manufacturing isn’t just about forging, casting and a guy in an apron grinding a wedge by hand anymore. The game is evolving, and so are the tools. Two of the most exciting technologies ...

WHAT YOU NEED TO KNOW: LA Golf, the high-end shaft manufacturer that has started to dip its toe into golf clubs, makes its biggest splash with the new Face ID driver, which was developed in ...

In an era of marginal gains, genuine golf club innovation can feel elusive. Yet, Avoda Golf has burst onto the scene with a concept so radical - and so immediately proven - that it demands your ...

Bryson DeChambeau has not only been an investor in LA Golf since its early days, but is instrumental in the company's research and design process. LA Golf has launched a new driver co-designed by ...

The new PXG Wildcat driver features 16 degrees of loft and a "confidence-inspiring" large face and head profile. Despite being the only male golfer to complete the Grand Slam by winning all four ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

When it comes to choosing golf equipment, many players take their cues from what their friends are using — and for good reason. If a club fitting isn’t in the cards due to time or cost, testing out ...