As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands. Katy Craft, owner of Vim Hue, spoke about the company's patented headwear ...

Christian Boehm, the founder and owner of the golf clothing company Jaxson Maximus, was watching TV when he got an idea for his Sexy Golf Girls shirts. "The inspiration came from, you've probably seen ...

Hooey is launching their SP26 collection of Cowboy Golf. This collection of Headwear and Men's Apparel is a blend of our ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As I stood in line inside the sprawling Masters golf shop, the man in front of me pulled out a folded-up ...

An upstart women’s golf brand, named after the NATO phonetic alphabet letters for its founder’s nickname ‘KT’, strives to recruit buyers from the legions of young ladies taking up the sport and on the ...

If you're going to the U.S. Open next week at Oakmont Country Club, here are some things you can expect to see when it comes to things like golf merchandise, concessions and the fan experience as a ...

AUGUSTA, Ga. — A good time to go the Masters Golf Shop is when Tiger Woods plays. It’s still busy, but it’s less busy. Not the kind of line-out-the-door-and-around-the-corner kind of busy. You have to ...

Here’s why this hoodie was the best thing the author used in 2025. The story is part of GOLF.com’s ‘I Tried It’ series.

The latest company from outside traditional golf circles getting in on the popularity of America’s “largest growing sport”: 7-Eleven. Yes, the convenience retailer perhaps best known for the Slurpee ...

Maidstone Club merchandise manager Melissa Santonelli shares her keys to stocking the Top 100 mainstay with the latest and greatest gear. The post What goes into sourcing merchandise for a Top 100 ...

Pearly Gates announced it will sell some golf good featuring Pikachu from Pokemon. You can get an entire set featuring the Pokemon to electrify your game or just pick and choose based on your needs ...

As I stood in line inside the sprawling Masters golf shop, the man in front of me pulled out a folded-up index card with names of his grandchildren and their sizes to refer to while shopping. All ...