From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

If imitation really is the sincerest form of flattery, then Augusta National must have woken up on Thursday morning feeling quite chuffed. Six years after the Masters partnered with IBM to launch “A ...

If the recent success of the Internet Invitational is any indication, much of the action in the world of golf is happening on social media. Sure, nobody had a more dominant run in the sport than ...

Matt Scharff of Good Good Golf gets ready to tee off at the driving range with Dallas Cowboys quarterback Dak Prescott as the social media company films at Stonebriar Country Club in Frisco, Texas on ...