Sony's Hawk-Eye tech is an impressive feat of camera technology that changed the NFL this year, but there's still one thing ...

Along with Sony’s new coach’s headsets, Sony's technologies capture every angle and split‑second decision of the NFL’s ...

Virtual first down measurements debuted this season. The post NFL Wants ‘Hardest Problem in Sports’ Solved by 2030 appeared ...

The same technology that’s in place for soccer and tennis appears to be headed to the NBA. The NBA announced a partnership with Sony Sports to bring in Hawk-Eye technology that will follow players and ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

The league revealed ahead of the season that it would be modernizing and increasing its use of technology, as the finale ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

At the Madrid Masters in April, top seed Alexander Zverev was given a warning for unsportsmanlike behaviour. His offence was to take out his phone and snap a picture of a clear ball mark in the clay ...

The All England Lawn Tennis Club (AELTC), the organisation behind the Wimbledon Tennis Championships, has announced a multi-year extension of its partnership with Sony’s Hawk-Eye Innovations. This is ...

If you’re a tennis fan who also happens to be a technophobe—i.e., if you fear that robots will soon be running our lives—the next few weeks might be tough for you. In the eternal battle between man ...