Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

You see them every day on your commute, parked at the grocery store, and racing past on the highway. Car logos are so familiar that we barely give them a second glance, but these tiny emblems are ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

The Browns took an interesting approach to their new logo, which was announced Monday: The club’s new emblem was voted by the fanbase and players. And they let the dawgs out. The new logo submitted by ...

The Cleveland Browns officially have a new dog logo and there's a good chance that Browns fans are going to love it and that's mainly because they chose it. The Browns held a contest this offseason ...

Car logos are far more than decorative badges stuck on a hood or steering wheel. For automakers, a logo is a visual shorthand for history, ambition, and philosophy—something drivers recognize ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have missed them, ...

We all may have welcomed or not the arrival of the new year, but be it as it may, 2025 has arrived. We are all on the eve of the celebration of our country’s 250th anniversary as the greatest ...

A new logo with an optical illusion? We'll have some of that! The World Games aren't as famous as the Olympics, but they're gaining traction, and the new logo design may just win over some more ...