Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In 1979, a ...

Business strategy is often framed as a response to market demand. Leaders study customers, analyze competitors, and track trends, believing that demand signals dictate what a company should build, ...

Learn how Porter's Five Forces and PESTLE Analysis aid strategic planning through market competition and external factor assessment.

Most people will concede that increasing the number of competitors in a competition increases the level of competition. In fact, this seemingly obvious premise is a central tenet of Harvard Professor ...

Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.