Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites.

Google is adding two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets ...

On June 26, I went ahead and added these URLs to Google’s URL parameters report. I instructed Googlebot specifically to crawl “No URLs.” I then waited and monitored Google’s crawl of the site.

Google's John Mueller had to say that links that have UTM parameters, or tracking parameter, added on to the end of the URL, does not make them unnatural links. I often wonder where these myths ...