FanDuel will launch a loyalty program by June as Flutter aims to boost retention amid slowing sportsbook growth and rising prediction market competition. The nation’s highest-grossing sportsbook will ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

The battle of the titans rages on. Walmart reportedly plans to launch a loyalty program later this month, no doubt in an effort to compete with mega-rival Amazon. America’s biggest big-box store is ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service or experience—as the best reason to come back.

CHICAGO, March 11, 2026 /PRNewswire/ -- Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, ...

Starbucks customers who love collecting the company’s loyalty rewards stars for each dollar they spend are in for a change this morning. America’s No. 1 coffee chain is launching its revamped rewards ...