When I first launched my business, I didn't have a marketing budget. But what I did have was creativity, time and a sense of urgency to get my name out there. You don't need thousands of dollars to ...

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...

AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Partnerships beat ad spend when you collaborate with people who serve the same audience. Consistent, repurposed content builds visibility faster than polished, expensive marketing. Real relationships ...