Douglas Hubbard is the creator of applied information economics, a methodology for measuring things others say cannot be measured. He said he has been involved in projects in which his information ...

Ask about ROI numbers for an IT project and you often hear that the benefits are great, but too soft, too intangible to be measured. Doug Hubbard begs to differ. He’s the author of a new book: How to ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. Enterprises are pouring billions into AI. Retail companies alone plan to spend $33.2 million ...

How valuable are a company’s IT systems, employee skills, culture? For many, they are worth far more than the physical and financial assets that can be tallied on a balance sheet. Measuring the value ...