Do you want a specialist CDP provider or do you want to use CDP capabilities from a marketing cloud or suite vendor that provides you several other capabilities?

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to ...

The CDP made it easier to use the AP’s taxonomy to tell which users were visiting the tech section to read about cryptocurrency as opposed to, say, gadgets. In other words, WaPo went from approaching ...

CDP Use Cases in Retail The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses ...

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in ...