Startup Barometer wants to help advertisers identify brand-safety issues in podcast shows. Its technology tracks what is said in more than 10,000 shows. Barometer is looking to potentially also launch ...

Barometer, an AI company specializing in brand suitability and contextual targeting technology for digital audio, has partnered with audio-centric DSP Audiohook to benefit advertisers interested in ...

Cumulus Media will use services from Barometer to provide “brand sustainability and safety measurement” for its Cumulus Podcast Network. The goal is to support advertiser confidence through ...

Podcast advertising is supposed to hit $4 billion in revenue by 2024, according to the IAB. But if advertisers are to invest, they'll need tools that show their ads appeared next to brand-safe content ...