ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

Vera fans have been given a big clue as to when the hit drama will return for its final series, thanks to a revealing new TV advert. And they won't have to wait long. It's hard to believe that it was ...

ITV had a silent ad-break during Code of Silence last night. Viewers have hailed it as “genius” and heaped praise on the broadcaster. But what exactly happened? ITV has been hailed as “genius” after ...

The ad opens with Des in a shopping centre conducting interviews about digital television. Spotting two ‘average’ people, he approaches Al and Monkey. They are sat on a bench resting after a busy day, ...