CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized advertising to the 40 ...
ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a ...
ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users ...
The U.K. TV giant, led by CEO Carolyn McCall, eyes continued benefits from a cost savings program and will by the end of 2025 "have recouped the cumulative investment in ITVX." By Georg Szalai Global ...
The company, led by CEO Carolyn McCall, will replace its ITV Hub in an attempt to attract more eyeballs. By Georg Szalai Global Business Editor U.K. TV giant ITV will launch its new free, ...
ITV has reported an overall 2023 profit decline of 61 per cent YoY, to £193 million (€225.8m). The UK commercial broadcaster attributed the figure to the the downturn in the linear ad market and its ...
"We have seen outstanding creative deliveries from recent talent deals and acquisitions, including 'Fool Me Once' and 'After the Flood' from Quay Street Productions," says CEO Carolyn McCall. By Georg ...
ITV profits tumbled by 32% following a tricky 2023 but there were green shoots in a solid performance from the Studios production arm, as the broadcaster reveals it is in the early stages of a ...
ITVX and Disney+ will carry some of each other’s programmes from next week after the two entertainment brands announced a new strategic partnership. From July 16, the streaming platforms will feature ...
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