To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

Given the year that we've just had, many companies have sought out a new brand identity or a rebrand to refresh their offering and keep them competitive during the pandemic. Appetite Creative provide ...

Is the era of major rebrandings over? With big brands and niche companies all opting for subtle updates, it's time to wonder: Are major brand overhauls a thing of the past? These scientists studied ...

Samsung has unveiled a new product design identity for its products. “Samsung Design Identity 5.0 (DI 5.0): Essential∙Innovative∙Harmonious” will define the future of the Korean firm’s product design.

The Association of Registered Graphic Designers (RGD) is Canada’s largest professional association for graphic designers. In 2023, they introduced the RGD Branding Awards – a new award program to ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Brand identity is the way a company or a brand wants to be identified by existing and potential customers. Companies convey brand identity through a variety of communication vehicles, including ...