When it comes to branding, having a recognizable name can be the ace up your sleeve that sets you apart from the competition. After all, brand awareness is the cornerstone of marketing success. Take ...

When it comes to brand consistency there are few in the big tech sector who have got it completely right Forbes names the top five companies in the sector for brand consistency as Apple, Google, ...

Consumers frequently encounter inconsistent brand experiences across various touchpoints in their e-commerce journeys. Marketing efforts often present a vision that differs from customers’ actual ...

The media landscape has changed. As brands respond to customers’ ever increasing demand for engaging video content, many are forgetting the basics of marketing – to ensure they constantly build on ...

Developing brand guidelines is a well-known fundamental. But how do they translate to video content? Simon Baker, business development director at ITN Productions, offers eight tips on how to create ...