Researchers discovered how the brain flexibly switches communication pathways depending on context, balancing between memory ...

Please provide your email address to receive an email when new articles are posted on . The findings support the efficacy and feasibility of long-term, auditory-based cognitive training for people ...

A team of scientists has uncovered a system in the brain used in the processing of information and in the storing of memories -- akin to how railroad switches control a train's destination. A team of ...

Much of what goes on inside our skulls is a mystery. Understanding our consciousness still very much eludes us and knowing exactly how our experiences are turned into memory is nebulous at best. Now, ...

Journal of Consumer Research, Vol. 14, No. 3 (Dec., 1987), pp. 316-333 (18 pages) Because consumers may not make brand decisions during ad exposure, consumer memory for advertising is important. Yet, ...

Brain exercises may help boost and maintain brain function. Memory games, learning new skills, crosswords, and even video games may help. Certain activities may help boost brain function and ...

Political behavior is argued to result from interacting political and information-processing mechanisms. Political mechanisms deal with the values, interests, and influence of the political actors, ...