Instagram is testing a limited-time monetization program called "Referrals" in the US.

Once creators started posting on the platform, though, Instagram took that incentive away. At a creator and press event at Meta on Friday, Oct. 6, Instagram head Adam Mosseri opened it up for ...

The photo sharing platform is testing a program that will enable creators to earn $100 for every new user who they bring to ...

Cash incentives, new tools ... rolled out new tools and platform updates aimed at making Facebook and Instagram more creator-friendly. This included: These changes were designed to make the ...

Interestingly, this isn’t really part of the Instagram culture — but perhaps doubling the amount of space could create incentives to do this. The new feature begins rolling out globally today.