Instagram is testing a limited-time monetization program called "Referrals" in the US.

Once creators started posting on the platform, though, Instagram took that incentive away. At a creator and press event at Meta on Friday, Oct. 6, Instagram head Adam Mosseri opened it up for ...

TikTok’s now alerting selected users to its new incentive program, which, as TikTok states: The program will provide “additional rewards” on top of the regular Creator Rewards Program ...

fast-forward capability and creator-incentives for longer videos, all to compete with YouTube. Beyond Instagram’s claim to prioritize short-form video for the sake of connections, the company ...