In Part 2 of this blog series (Overview & Part I are here), the focus is on the criteria, components and considerations for your ideal KPI Dashboard. When it comes to determining what you want from a ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

The challenge of growing an SEO agency as the business becomes more sophisticated translates into staying on top of two major components — the client acquisition process and the client retention ...

KPIs are the key performance indicators of a business. They are monitored regularly to ensure that your business performance targets are achieved and maintained. KPIs can involve strategic measures, ...

I must confess, I’ve always been called an old man. Even in my early 20s, I was referred to as “Old Man Hodgkins” or the guy with dad strength. I never actually felt that way until I recently found ...