While approaching the stall, I noticed something that you don’t see everyday. It primarily sold Western dishes but it also had a menu offering bak chor mee and soups. JOFA Grill - stall front That’s ...

Located in a humble coffee shop within Tampines, the trendy, neon-lit stall is run by two ex-polytechnic classmates, Joel and Fabian, hence the name JOFA (get it?). Rumour has it that the queues get ...

Please note that the posts on The Blogs are contributed by third parties. The opinions, facts and any media content in them are presented solely by the authors, and neither The Times of Israel nor its ...

As editors of the JofA, we know it’s our job to educate and amuse and engage our readers. But every so often, it’s you who educate and engage us. Imagine our delight when a reader not only remembered ...

Are you a spoilt woman who is not ashamed to say it? If that description is fitting, then Asim Jofa’s newest billboards are all about you. If you (like us) were bewildered by the bizarre slogans “Why ...

Famed Pakistani fashion designer Asim Jofa on Friday became the advisor for PPE quality control by the Sindh Health Minister Dr. Azra Pechuho. Jofa had been one of the first few from the fashion ...

KARACHI: Designer Asim Jofa, famous for his uncanny advertising campaigns, opened the doors to his first couture and bridal wear studio next to Ocean Mall in upscale Clifton, last week. The studio ...