Kanye West’s Yeezy.com advertisement during Sunday night’s Super Bowl stunned viewers with its bizarre vibe. But then what happened next shocked the station execs who ran it and media buyers who approved the spot even more: West immediately flipped the website after the ad aired,

The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online. It comes after West, who has a documented history of hate speech which has been particularly targeted toward Jewish people,