For the first time in more than a decade, Kellogg’s will add playable toys to cereal boxes. The move is part of a promotion ...

The breakfast table is about to get a major makeover as Italian confectionery giant Ferrero announced its $3.1 billion acquisition of American cereal icon Kellogg. The blockbuster deal brings together ...

A beloved cereal brand is bringing back in-box surprises for the first time in over 10 years. Specially marked boxes will ...

Those who are young at heart remember wanting cereal just for the prize that was located inside the box.

Several cereal brands are prepared for Target's pivot to only selling artificial dye-free cereal. General Mills, Kellogg's ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...

NEW YORK (AP) — WK Kellogg Co. plans to remove artificial dyes from its breakfast cereals in the next two and a half years, according to the company and the attorney general of Texas. The maker of ...