From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.

Lamar is touring in support of his latest album, “GNX,” which debuted at No. 1 on the Billboard 200 in November 2024. The album includes collaborations with SZA on tracks like “Luther” and “Gloria,” and has already produced multiple hits, including the chart-topping “Squabble Up.”