Let the experts explain.

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

A keratin lash lift is a treatment that curls and lifts natural lashes using a keratin-based solution. The lash lift process typically takes 45 minutes to an hour and can last 6-8 weeks with proper ...

TODAY’s Never Have I Ever series offers guidance about procedures and practices our trusted health experts would never participate in. Discover why they should be avoided and which healthy practices ...

One of my favourite ways to minimize frizz and flyaways is with a keratin shampoo. Once I added one to my hair care routine, the difference in my hair's smoothness and softness was honestly dramatic.