After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

Including best-selling sets, starting at $10.

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The recent announcement of a line of Lego Pokémon wasn’t a surprise—the Danish brick brand first revealed it had entered into a “multi-year partnership” with The Pokémon Company back in March 2025 ...

If you click on links we provide, we may receive compensation. Including Legos, outdoor play sets, Ms. Rachel dolls, and more Amazon (6) Amazon Prime Day has never been more fun. Seriously, just look ...

LEGO has released some great display pieces over the years, but this 2026 set is a reminder that the best builds are about ...

That spirit of all-ages fun runs through our picks of the best toys at London Toy Fair 2026. These are the standouts that ...

Kids are changing their mindsets, even if society isn’t quite catching up. Recent research commissioned by the Danish toymaker Lego reveals that girls feel empowered to engage in all kinds of play and ...