In a year that was defined by consumer caution amid a general atmosphere of economic malaise, it's probably not surprising that a TV ad for a food processor has won Ad of the Year honors for creative ...
KitchenAid's new ad campaign—developed with Digitas--uses hyper-personalization at scale to introduce unique videos that deliver customized brand experiences to consumers, all designed to speak to ...
KitchenAid, the appliance brand owned by Whirlpool, deployed a smart ad sequencing strategy as it engaged consumers on YouTube, the video-sharing platform. Christina Hoskins, Whirlpool’s shopper ...
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