adweek

Klondike Celebrates 100 Years with Billboards Asking People to do Interactive Challenges

“What would you do for a Klondike bar?” has become an iconic phrase in advertising over the last 40 years—and it has spawned many memes and a few off-color jokes. Now, the infamous ice cream snack is ...
WTAE-TV

Klondike 'What Would You Do?' Challenge Mobile coming to Pittsburgh

Klondike is returning to Pittsburgh — if only for a quick stop-over.On Wednesday, Klondike's parent company announced "the ultimate road trip contest" with the Klondike "What Would You Do" Challenge ...
adweek

What Would You Want a Celebrity to Do for a Klondike Bar? Joel McHale Launches a Challenge

Back in the 80s, some ice cream sandwich-makers asked, “What would you do-oo-oo-oo for a Klondike bar?” Then, a balding businessman made monkey sounds. Today, reaching greater heights of ...
WPXI

Klondike returning to hometown of Pittsburgh to ask, ‘What would you do?’

Now through July 16, Klondike invites fans nationwide — virtually or in person in New York City, Austin and Pittsburgh, where Klondikes were invented — to the Klondike ‘What Would You Do’ Challenge ...
NJBIZ

Klondike celebrates 100 years with fan sweepstakes, Cake Boss collaboration

In honor of 100 years of delicious history, Klondike is collaborating with Cake Boss Buddy Valastro to create a 10-tier birthday cake inspired by the bar’s flavor portfolio. Together, Klondike and ...