New nail trends are constantly popping up on social media. If you're on the hunt for your next fall manicure, we have just the thing. "Korean blush nails" are making waves on TikTok and Instagram, and ...

With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of ...

The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

I love a good GRWM video. In fact, I'd say most of my daily doomscrolling involves watching celebrities, content creators, and fellow editors get ready for the day—you know, do their skincare routines ...

If you have monolids, you shouldn't see them as a challenge — they're a blessing. Usually seen in people of Asian descent, this feature is distinguished by a lack of a fold or crease in the eyelid.