New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...
During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...
Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
A yellow LEGO duck made of LEGO blocks had a black torso with a transparent material attached. When the duck was shaken 2-3 ...
Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...