The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

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Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...

Lego's latest Iron Man display model will seemingly usher in a new era for Marvel building sets designed for adults. The Iron Man Mark 3 figure will be the only Lego Marvel model with "Collector's ...

If there was to be one LEGO set created to mark the finale of Stranger Things, it had to be the Creel house – childhood home ...

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...