Lego launched its first official Pokemon sets earlier this year, and soon the line is expanding with 12 new Lego Pokemon kits launching August 1. The new sets are part of Lego’s Smart Play collection, ...

Lego "assembled an expert team from the worlds of video gaming, electronic engineering, industrial design, user experience, architecture, computing, sound… and much more" to create a tiny brick with a ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says that could lessen the ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. SMART Play is a great mix of technology and doesn't require a screen or ...

At the beginning of March this year LEGO released their new SMART brick, which looks like a 2×4 stud brick and is filled to the brim with sensors, LEDs, NFC and Bluetooth functionality, as well as a ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows. Reading time 4 minutes Lego took to the stage at CES 2026 for the first ...

The Lego Group and The Pokemon Company International have announced a 12-set collaborative line-up powered by “Lego Smart Play” technology, marking a major physical-digital crossover for the two ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years ...